This high-fashion sunglasses brand was looking for a website refresh that would introduce a fresh and simple New York fashion aesthetic. To keep focus on the imagery and products, we opted for a primarily black and white colour palette with subtle injections of colour for visual richness. We decided to keep it visual, clearly organizing by product and allowing users to see images of the different styles within that product category.

branding, website

  • Creative Direction: Lesli Ferguson, Ivory Chafin
  • Design: Danny Wu
  • Development: Philipp Schöfer, Mike Stumpf, Chris Ellefson