Layrite, a purveyor of signature pomade and various vintage hair styling products for barbers came to us needing an interactive experience that integrated barber culture with their brand and product line. We designed a website that encourages consumers to visit barbershops that carry Layrite products to experience them first hand. We present Layrite as the leading experts in men’s grooming products, a company with deep roots in the barbershop community.
- CREATIVE DIRECTION: Lesli Ferguson
- CLIENT: Layrite
- DESIGN: Danny Wu
- DEVELOPMENT: Phil Schofer, Justin Reid