by L’Oreal

L’Oreal’s was looking to rebrand with a new vision to be inspirational yet relatable, and with a goal to reach a more youthful and candid girl-next-door audience. Keeping their “beauty for all” mandate in mind as we rebranded them and redesigned their website. We chose a bright and approachable colour palette full of blushes and skin tones, simplified and humanized the logo, and provided direction on their social media assets.

branding, website

  • Creative Direction: Lesli Ferguson, Ivory Chafin
  • Design: David Kim, Ellen Binder