Lindsay Johnson, a networking strategist extraordinaire, came to us for a complete brand refresh. Moving away from “The Networking Boutique” Lindsay worked with a PR specialist to realign with the core values behind her business, bringing about a new name and persona, “The Radical Connector”. Through sitting down face to face with Lindsay, we gained insight into what gave her joy and used that as our springboard to build out the logo, the 12:34 sub-brand graphic and branded pattern. It’s a fully realized brand that is with no doubt radical, fun, bold and authentic.
- CREATIVE DIRECTION: Lesli Ferguson
- DESIGN: David Kim